iQIYI Ramps Up Golf Coverage

Chinese online platform iQIYI has shored up the rights to the US Open golf tournament.

The platform says it now has the rights to all four major golf tournaments, having previously licensed the rights to the Masters, the Open and the PGA Championship. iQiyi Sports has a range of sports rights, including tennis, American football, wrestling, extreme sports and more.

“We are delighted to welcome the US Open to iQIYI Sports’ rapidly growing universe of international sports coverage,” said Geng Danhao, senior VP of iQIYI. “International sports organizations are coming to realize the importance of the Chinese market, and with such a high percentage of sport watched online, iQIYI is the ideal platform to connect with a mass Chinese audience. Viewers choose iQIYI because of the breadth of our selection and richness of our user experience. We look forward to providing Chinese sports fans with an increasingly diverse selection of live and on demand sport from all corners of the world.”