Integrated Marketing Campaign Planned for Asia’s Next Top Model

HONG KONG: FOX International Channels will be providing integrated marketing opportunities for brands such as TRESemmé, Close Up, Subaru and Zalora during the third season of Asia’s Next Top Model.

The competition show’s latest run premieres on StarWorld on March 25. This season, a new panel of judges will guide 14 hand-picked aspiring models through a rigorous modeling boot camp. The four brands will be featured on the show’s opening credits, active and passive brand segments, and a sponsors’ website. TRESemmé, Close Up, Subaru and Zalora will also have vignettes, call-to-action spots, billboards and bumpers to select from to tailor to their respective branding needs.

Additionally, the winner of Asia’s Next Top Model will be named the 2015 Face of TRESemmé in Southeast Asia and the Face of Zalora, as well as awarded a brand-new Subaru XV STI. The Top Model will also be given a cover and fashion spread in Harper’s Bazaar Singapore. Each sponsor will also have dedicated episodes on season three of Asia’s Next Top Model where they will field guests or consultants who will attempt to help the models develop in specific aspects of their modeling careers.

“Subaru is excited to be back for the third cycle of Asia’s Next Top Model,” said Glenn Tan, the executive director of Tan Chong International Limited. “The past two seasons of Asia’s Next Top Model has proven to be very popular with audiences, and it has been a great platform for us to showcase our stylish and fun Subaru cars, and further strengthen Subaru’s appeal in Asia.”