HOOQ Lands on meWATCH in Singapore

OTT platform HOOQ will become available as a subscription offering on Mediacorp’s meWATCH in Singapore.

Consumers will be able to sign up for HOOQ on meWATCH for S$5.98 a month ($4.40) or S$26.98 ($19.80) for the year. “This integration with meWATCH demonstrates HOOQ’s flexibility and commitment to deliver even more fresh and unique stories to our viewers across Asia,” said Vishal Dembla, chief commercial officer at the platform. “With like-minded partners like Mediacorp, HOOQ is able to reach an even wider audience across Singapore anytime, anywhere.”

“HOOQ’s catalog of TV series and movies will expand meWATCH’s ever-increasing catalog of local, Asian, Hollywood and sporting content,” said Anil Nihalani, head of digital products and technology at Mediacorp. “HOOQ’s catalog has been seamlessly integrated within meWATCH, providing an enriched experience for users.”

HOOQ is also adding 275 hours of Mediacorp content to its service in the Philippines, Thailand, Indonesia and Singapore, including The Little Nyonya, Hero, Love at Cavenagh Bridge and Deluxe-Licious, as well as select seasons of Code of Law and Incredible Tales, among others.

“For the past three years, we have seen a significant increase in the viewing of local and regional movies and TV shows across all our markets,” said Jennifer Batty, chief content officer at HOOQ. “HOOQ’s entertainment platform is made in Asia, for Asia. We are excited about the addition of Mediacorp’s English and Chinese dramas and lifestyle programs to HOOQ as well as the integration with meWATCH, and are confident that viewers across the region will enjoy HOOQ’s content on the platform.”

Doreen Neo, chief content officer at Mediacorp, added, “We are pleased to proffer our proudly ‘Made in Singapore’ content to cosmopolitan HOOQ consumers in the region. This alliance attests to the universal appeal and storytelling strength of Mediacorp productions.”