all3media International Taps AsiaPac Sales Manager

SINGAPORE: all3media International has hired Amreet Kaur Chahal as the company’s sales manager for the Asia-Pacific region, a newly created position that is based in Singapore.

Chahal will work under Sabrina Duguet, all3media International’s executive VP for the Asia Pacific. She will have oversight of the company’s catalog of formats and finished programming in Southeast Asia and India. She joins Kit Yow, who has been named sales manager for the Asia Pacific, responsible for such northern Asia territories as China, Japan and Korea; and Alexander Euler as executive assistant to the Asia-Pacific management and sales team.

Previously, Chahal served as a sales executive at NBCUniversal International Television Distribution, and as an account exec at BBC Worldwide Advertising Sales. Yow used to be brand manager at 8TV and has also produced and directed various genres of content. Euler joins from FremantleMedia Asia’s regional management team, where he was an executive assistant and talent coordinator.

Duguet remarked: “I’m very pleased to announce the growth of our Singapore team, which reflects the huge potential here for our outstanding portfolio of formats and finished content. We were delighted to celebrate the opening of our Asia office with our clients and friends at Gordon Ramsay’s Bread Street Kitchen, particularly as Kitchen Nightmares and Hotel Hell are proving to be very popular in the region, and are looking forward to working with Xtreme to launch their fantastic new format on the global stage in 2017.”

Chahal added: “Joining such a dynamic and forward-thinking global company is a great honor and I’m looking forward to working with the team to bring all3media’s international content to Asian broadcasters. Initiatives such as the ATF Formats Pitch underline the company’s strong ambitions for growth across this diverse and vibrant region.”