all3media international Seals HOOQ Deal


all3media international and the Southeast Asian VOD service HOOQ have entered into a new content representation partnership.

The agreement will see all3media international handle global rights to HOOQ Originals content, unless retained by HOOQ or other partners. HOOQ’s originals slate is now at 63 productions across the region, complementing the more than 35,000 hours of movies, TV shows and sports currently on HOOQ, available anytime, anywhere. HOOQ is aiming to deliver 100 HOOQ originals by the second quarter of 2020.

HOOQ originals joining the all3media international portfolio include the Indonesian crime thriller Brata, the Singapore-set dark comedy She’s a Terrorist & I Love Her and the factual digital shorts Sex Talks with Dr. Holmes.

Maartje Horchner, executive VP of content at all3media international, commented, “Forming key collaborations with dynamic partners such as HOOQ—which is actively investing in developing internationally appealing original projects—is a vital part of our ongoing growth strategy, not only in Asia but around the world. Our vast experience in delivering multi-genre content from and to numerous countries, as well as our strong presence in the Asian market, puts us in the perfect position to showcase HOOQ’s innovative and diverse programming globally.”

Sabrina Duguet, executive VP for the Asia Pacific at all3media international, added, “We have already established ourselves in Asia as a go-to destination for premium programming from across the world, so I’m delighted to build on this success through this major new partnership. HOOQ is a forward-thinking platform dedicated to bringing compelling stories to its audience and, with the continued demand for high-quality content from all regions in the global market, these projects have great potential to reach an even wider audience.”

“From January through November 2019 alone, the majority of HOOQ’s total playing minutes come from SEA content,” said Jennifer Batty, chief content officer at HOOQ. “These consumption habits drive our decision to focus on bringing HOOQ to millions of Asians through strong partnerships, such as the one with all3media international. We are excited about the partnership with all3media international allowing us to bring our strong HOOQ original productions from Asia to a global audience.”