BBC Studios & Xigua Video Enter Content Partnership

BBC Studios and ByteDance’s Xigua Video have inked a multi-genre content partnership that includes the exclusive licensing of two brand-new BBC Studios documentaries in mainland China.

This pact covers a number of BBC Studios’ documentaries, dramas and children’s programming. Blue Planet, Planet Earth, Frozen Planet, Bluey, Hey Duggee and Orphan Black are among the titles landing on Xigua Video. The two brand-new documentaries, Hubble: The Wonders of Space Revealed and Primates, will be available exclusively on both Xigua Video and Toutiao, another ByteDance content platform in China.

Lili Qian, general manager of the content cooperation center of Xigua Video, said: “We are committed to providing our users with a variety of contents and the best viewing experience possible. After the success of Dracula, we are offering more BBC Studios content, including two new visually-stunning documentaries.”

Phil Hardman, acting GM for Greater China at BBC Studios, added: “This content deal with Xigua Video in China takes our partnership to a new level and we’re delighted that our bold, British and creative content will have such a strong presence. It achieves a balanced all-genre presence on Xigua Video, and we will also be adapting short-form content to meet the needs of users and the platform.”