Vuulr has signed an agreement with BBC Studios to list over 3,000 hours of premium British content on its marketplace and to launch a BBC Studios Branded Sales Platform for Asian customers.
Titles from BBC Studios’ comedy, documentary, factual-entertainment and lifestyle catalogs are now available for licensing via Vuulr. Among the programs on the marketplace are Attenborough and the Sea Dragon, Top Gear, The Great British Bake Off, Death in Paradise, Call the Midwife, Tigers: Hunting the Traffickers, Famalam and The Young Offenders.
BBC Studios also commissioned a BBC Studios Branded Sales Platform from Vuulr, which allows interested buyers to search the catalog, watch trailers and screeners on-demand, check rights availability and place licensing offers easily and conveniently.
All 7,000 buyers already registered with Vuulr are able to log into the platform with their Vuulr credentials. New buyers will just need to do a quick registration to gain full access.
“The entertainment industry is fast evolving, and we need to expand the ways to showcase our extensive content catalog to capture customers that we can’t always reach,” said Phil Hardman, BBC Studios’ senior VP and general manager of Asia. “Working with Vuulr enables us to reach out and connect with buyers across the diverse Asia and South Asia regions, bringing our bold British premium content to new audiences.”
“BBC Studios is well known for producing some of the most engaging and premium British programming, with many iconic and much loved titles,” said Ian McKee, Vuulr CEO. “We are incredibly excited to be working with BBC Studios and to present their amazing catalog on Vuulr.”