Tubi Sees “Explosive Growth” & Doubles Down on Content

FOX Entertainment’s Tubi is planning to debut more than 100 original titles in the next 12 months following its “explosive growth” over the past year, with 51 million active users.

A record-breaking 3.6 billion hours were watched on Tubi in 2021, a 40 percent year-over-year increase in total viewing time. It has also seen double-digit growth in all audience segments over the past year, with the most growth among college-educated and affluent demos.

To keep up with its record-breaking year, Tubi is dedicating itself to original content including Black cinema, thriller, horror, sci-fi, romance and adult animation.

It will also expand its linear offerings to complement its current lineup of more than 100 sports and local news channels. Channels for FOX Entertainment’s The Masked Singer, TMZ and Studio Ramsay Global’s Gordon Ramsay will join Tubi Originals.

Tubi will continue to co-produce titles with Emmy Award-winning animation studio Bento Box Entertainment and MarVista Entertainment, as well as monthly documentaries and specials with FOX Alternative Entertainment and TMZ, respectively.

Tubi recently released Campaign Insights as well, a first-of-its-kind analysis that brings together unique content groupings with rich audience information and gives brands the ability to match audience and context.

“Tubi’s approach of personalization allows for content for every community, and our record growth shows it’s working,” said Mark Rotblat, chief revenue officer at Tubi. “We’re doubling down on this approach while delivering our brand partners transparency and an opportunity to reach incremental, diverse and highly engaged consumers.”