TelevisaUnivision Delivers Ad Gains


Ad revenues gained helped power a 5 percent increase in full-year revenues at TelevisaUnivision.

Revenue grew 5 percent to $4.9 billion, with ad revenues up 6 percent to $3 billion and subscription revenues up 2 percent to $1.8 billion. Total direct-to-consumer revenue topped $700 million in the first full year of operation for ViX. In Q4, revenues fell 7 percent to $1.36 billion, with ad revenues stable at $860 million, while subscription revenues fell 21 percent to $450.8 million.

“In TelevisaUnivision’s second year, we demonstrated that our strategy, our assets and our execution against a differentiated market opportunity can yield superior operational and financial results,” said CEO Wade Davis. “We outperformed both the U.S. and Mexican advertising markets. Our DTC business finished its first full year of operation with over $700 million in revenue, and our strategy to build complementary linear and streaming platforms is resonating with audiences and our distribution partners, as evidenced by our strategic early renewal with Charter, which will include a new ad-supported premium tier of ViX.

“We are the Spanish-language media leader with roughly 60 percent share of linear viewership in the U.S. and Mexico and the largest dedicated Spanish-language streaming service in the world. The size and power of our markets continue to build and provide us with important tailwinds. The U.S. is already the most valuable Spanish-speaking market in the world by GDP, and this year, Mexico surpassed Spain as the second largest market, with these two markets alone representing $4.7 trillion of GDP. This is the backdrop for an even stronger 2024 in which we are poised to capture a massive U.S. political opportunity and have sustained DTC profitability on the horizon.”