Tag: Samba TV

An overview of Samba TV’s latest The State of Viewership report.

Advertisers should be embracing VOD and FAST platforms in their bid to reach younger and more diverse audiences, over half of which are not watching traditional cable TV, per Samba TV's latest State of Viewership report.

A new study conducted by Samba TV has found that cast diversity is a key indicator of viewership among diverse households, while also highlighting significant underrepresentation among Hispanic and Asian audiences.

Samba TV and HarrisX have unveiled new data showing that account sharing is on the rise, with 51 percent of respondents indicating they share their SVOD subscriptions with others.

Analytics firm Samba TV has released new research on streaming rollout strategies, finding that weekly releases help drive viewership over time while bulk drops of episodes are better for audience retention.

A new report from data and audience analytics firm Samba TV has found that election events and the return of sports drove live TV viewing in the third quarter in the U.S.