Tag: OTT

Global OTT revenues are projected to rise from $162 billion this year to $215 billion in 2029, a gain of $53 billion, according to new data from Digital TV Research.

Growth in the U.S. OTT sector has slowed dramatically, Digital TV Research notes, particularly in the SVOD space, which is set to add just $2 billion from this year to reach TV episode and movie revenues of $55 billion in 2029.

A Digital TV Research report projects that North American OTT TV episode and movie revenues will almost double from $49 billion last year to $94 billion in 2026.

Global online TV episode and movie revenues will double from $83 billion last year to $167 billion in 2025, according to Digital TV Research, with about $16 billion being added this year.

A new report from ABI Research indicates that OTT video revenues will exceed $200 billion worldwide by 2024, with 90 percent of that total coming from SVOD and AVOD.

Parks Associates is urging media companies to develop advertising campaigns that are "integrated and nondisruptive to the viewing experience" for internet video watchers, releasing new data that shows that ad-blocking cost the digital publishing industries some $41.4 billion worldwide in 2015.

The new State of Online Video report from Limelight Networks reveals that pricing has become less of a factor for consumers when making the decision to cut the cord, while the availability of their preferred content has become more important. Seven out of ten consumers subscribe to at least one streaming video service, the survey says.

According to a new global study, virtual reality will play a decisive role in the future of OTT video, with a majority of OTT companies agreeing that the technology is here to stay. Level 3 Communications commissioned the study, titled The OTT-Video Services Market: Today's Trends and What Is Next for 4K, HDR, HFR and VR and conducted by Unisphere Research in partnership with Streaming Media.

OTT usage is picking up in Europe, particularly in the U.K. and France, but the penetration rate of subscription streaming services still lags well behind the U.S., according to new data from Parks Associates. The OTT Video Market Tracker found that just 30 percent of broadband homes in the U.K. and 17 percent in France pay for subscription OTT service. This compares with 64 percent of American broadband homes.

A new report from IHS points to a correlation between Netflix's launch in a market and a reduction in consumer spending on buying and renting movies and TV series on disc. Consumers spent $20.9 billion buying and renting movies and TV content in the U.S. in 2006, the report observes. By last year, total spending on this segment was down by 17 percent to $17.3 billion.