Tag: Nielsen

The 2024 Paris Olympics boosted television viewing in August, according to Nielsen, especially broadcast.

Gracenote, Nielsen’s content solutions business unit, has launched Gracenote Watch Prompts, a new dataset that gives global video platforms and services interesting facts about TV programs and movies to influence consumer viewing decisions.

Streaming made TV history again in the U.S. in July.

July 1 to 7 has been hailed as the most-streamed week ever by Nielsen.

Time spent streaming in the U.S. climbed to 40.3 percent of total TV usage.

The Walt Disney Company took an 11.4 percent share of all U.S. TV usage, per Nielsen.

May’s The Gauge report showed that the month marked record highs for streaming’s share of TV usage.

Lionsgate and Nielsen have entered into a partnership that brings traditional linear TV metrics to the FAST space.

The Walt Disney Company accounted for 11.5 percent of all TV viewing in the U.S. last month, ahead of YouTube.

SAG-AFTRA has tapped Nielsen as its third-party provider of streaming content measurement.