Tag: Ampere Analysis

Despite the currently low use of advertising-supported video-on-demand (AVOD) services in the U.S.—between 3 to 6 percent of U.S. online households—Ampere Analysis is predicting "an AVOD avalanche," as free streaming platforms go global.

According to Ampere Analysis, global subscription OTT revenues are set to reach $46 billion next year, overtaking box-office revenues, which are forecast at $40 billion.

Ampere Analysis is reporting that following the mega-mergers of Comcast and Sky and Disney and Fox, $2 of every $10 spent on content worldwide will now come from these two entities.

New analysis by Ampere examines the original commissions coming from the FAANGs (Facebook, Apple, Amazon, Netflix and Google), led by Netflix with its original sci-fi and comedy series.

In major markets such as the U.S., U.K. and Germany, homes with multiple SVOD services are on the rise, Ampere Analysis reports.

Netflix and Amazon are ramping up their co-pro efforts with broadcasters, predominantly in Europe, as they continue to scale up their original-content ambitions around the world, according to new research from Ampere Analysis.

Ampere Analysis data from Europe and North America finds that rather than shedding their pay-TV services, consumers are "doubling up" with subscriptions to pay TV, VOD and SVOD platforms.

LONDON: Netflix's annual content spend, which in 2016 amounted to $4.7 billion, is now comparable to a premium channel group or platform, Ampere Analysis reports.

The latest research from Ampere Analysis shows that the proportion of households that only have an SVOD subscription is increasing, as are the number of SVOD services taken up. The proportion of TV-viewing households in all markets with at least one SVOD service is increasing. The largest markets are the U.S. (71 percent), Sweden (53 percent), the U.K. (42 percent) and the Netherlands (38 percent).