Ampere: Number of SVOD-Only Households “Booming”
The latest research from Ampere Analysis shows that the proportion of households that only have an SVOD subscription is increasing, as are the number of SVOD services taken up. The proportion of TV-viewing households in all markets with at least one SVOD service is increasing. The largest markets are the U.S. (71 percent), Sweden (53 percent), the U.K. (42 percent) and the Netherlands (38 percent).
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