Shared Streaming Windows on the Rise in the U.S.

U.S. streaming platforms are increasingly open to non-exclusive content, Ampere Analysis indicates; in July, 39 percent of streaming titles appeared on two or more services.

According to Ampere, there were 172,000 titles available on U.S. streaming platforms in July; 67,000 appeared on more than one service. Comparatively, in the U.K., it’s just 13 percent of titles on multiple services, while in France, it’s even lower, at 8 percent.

Titles available on at least three different VOD platforms rose from 9 percent in 2020 to 21 percent in 2025, Ampere adds. This high rate of non-exclusivity is being driven by AVPD platforms, distributors seeking increased library revenues and “a broader impetus to share content in a crowded market,” Ampere says.

SVOD is more exclusive than AVOD, but shared titles are also proliferating there. Of shared titles, 43 percent span SVOD and AVOD (29,000 titles) and 12 percent span multiple SVOD services (8,300 titles). Meanwhile, 45 percent of shared titles overlap across AVOD.

Rahul Patel, principal analyst at Ampere Analysis, said: “The higher degree of non-exclusivity within VOD catalogs reflects the maturity of the U.S. market. Platforms understand that new originals and flagship franchises drive subscriber retention, while the longer tail is less central—freeing it to be licensed elsewhere for extra revenue.”

Within shared genres, crime and thriller, horror and titles released between 2010 and 2019 dominate shared content slates.

Patel added: “The high rate of non-exclusivity in the U.S. VOD market is not only driven by the prevalence of a long tail of content. Co-exclusive deals for premium titles—such as recent deals between Netflix and HBO, and Disney and AMC—show that higher-value content is also shared. Europe hasn’t achieved the same level yet, but new broadcaster–streamer pacts— for example, ZDF and Atresmedia with Disney+, Netflix with TF1, and Amazon with France Télévisions—point to similar dynamics emerging.”