NEW YORK: In the U.S., television delivered strong ad results in the fourth quarter, with total bookings up 9 percent year on year for the period, according to new Standard Media Index (SMI) data.
Tag: ad spending
January 25, 2016
NEW YORK: In the U.S., television delivered strong ad results in the fourth quarter, with total bookings up 9 percent year on year for the period, according to new Standard Media Index (SMI) data.