Studio71 Launches Talent Management Company

Studio71, a Red Arrow Studios company, has launched Moxie, a new talent management company that will help emerging creators.

Not only does Moxie aim to assist these creators in strengthening their skills and reaching greater audiences, but it will also help connect creators to influential players in the industry—from strategists to brands and broadcasters. The company will focus on working with innovative and diverse content creators across the sports, fashion, lifestyle, family and entertainment verticals who can reach underserved audiences.

Creators signed exclusively to Moxie include parkour athletes STORROR, documentarian Niko Omilana, YouTubers and fashion and lifestyle creators.

James Stafford, managing director for Studio71 in the U.K., said: “We began to cultivate a dedicated management brand for two reasons—wanting to support our most different and diverse creators, but also in response to a huge increase in demand from our brand and broadcast partners. The world doesn’t need any more photoshopped ‘influencers’ or plates of food. At Studio71, we understand there are really meaningful audiences who are completely underserved by proper TV, social and short-form content. We wanted to pursue diversity as a business model—assisting great creators to make lasting social content and then amplifying this through our work with brands and broadcasters. So far, we’re really excited about how successful that model is turning out to be.”