Studio71 has picked up from Unreel Entertainment more than 50 OTT apps , which span across such verticals as automotive, comedy, lifestyle, gaming, kids and family.
The media properties contain short- and long-form video content available on platforms including Roku, Fire TV, Apple TV and Vizio Televisions. Among the top performers of the properties that Studio71 acquired are Throttle.TV for auto-enthusiasts; the gaming and culture brand Level One; and Fun Zone, a brand-safe gaming and animation destination for kids.
This acquisition increases Studio71’s OTT portfolio to more than 200 apps. In the six months leading up to the deal, Studio71 has partnered with Unreel to expand its footprint off YouTube by creating 100 apps on Roku to distribute content from its top creators into consumer living rooms. Unreel will continue to act as a service and technology partner and will work with Studio71 to implement monetization across connected TV inventory through its proprietary OTT ad platform, Adstack TV.
Nick Jacklin, Studio71’s VP of global distribution, said: “With this acquisition, Studio71 is definitively expanding distribution off social video platforms like YouTube and becoming a leader in OTT with an expansive network of meaningful brands.”
Adam Boorstin, Studio71’s chief business officer, said: “We have a unique proposition for our advertising partners, as we are one of a few premium video properties successfully delivering brand-safe media at scale across traditional platforms such as YouTube, across a variety of connected devices such as Roku and also across other premium destinations through this acquisition.”
Dan Goikhman, CEO of Unreel, said: “We’ve been working with the team at Studio71 for the past couple of years, powering a number of OTT channels for their media properties across all leading CTV platforms. We’re excited to take our partnership to the next level with the sale of these brands and look forward to continuing to deliver and monetize these and future OTT channels together across all screens and connected devices.”