SPI/FilmBox Hires New Senior Promotion & Branding Consultant

SPI International/FilmBox has appointed Martin Cappelletti as the company’s new on-air promotion and channel branding senior consultant.

Cappelletti joins SPI/FilmBox from AquiMedia in Japan, where he served as the chief creative officer, responsible for on-air promotion, original production and channel strategy for the Jelly Jamm kids’ channel. He previously held senior-level positions at Linea-64 Studios, FOX International Channels EMEA and Fish Blowing Bubbles in Germany. Cappelletti also founded and worked at Halia Entertainment.

Berk Uziyel, CEO at SPI International, said: “We are delighted to welcome Martin to SPI’s new on-air promotion and channel branding project. Martin’s extensive media and entertainment industry expertise will play a key role in strengthening SPI’s corporate growth plan and leadership role in our industry.”

Haymi Behar, chief marketing officer at SPI International, added: “We are excited to have Martin join our team. His promotion and branding experience will improve our film and thematic channels and grow our audience. Martin will be instrumental in developing more attractive content and increase SPI/FilmBox’s global reach.”