SPI International has inked an ad-sales representation agreement with Thematic Channels in Romania on the heels of last month’s launch of a dedicated local feed for the DIZI channel.
Thematic Channels has been appointed the exclusive representative for the Turkish series channel’s advertising sales in Romania. DIZI has been available in Romania since 2019 and is carried on Focus Sat, Vodafone and Orange.
“We have made a strategic move by entering Romania as a new market with DIZI advertising sales,” said Erwan Luherne, managing director at SPI International. “Not only are we launching advertising on this channel for the first time, but we are also adding Romania as another market after Poland, Czechia and Hungary in the CEE region, where we are present with TV advertising sales. After enhancing DIZI’s value proposition in Romania by introducing individual feeds featuring dedicated content selections, we feel delighted to announce the partnership with Thematic Channels as the next step. Launching ad sales on DIZI with such a recognized partner is a promise of great collaboration.”
Radu Budes, managing partner at Thematic Channels, added, “We are thrilled to open the advertising sales for SPI International, a CANAL+ company, on the Romanian market and welcome DIZI to our portfolio. SPI International is a media powerhouse brand that Romanian viewers have known for years, and it stands to benefit from the local openness and interest to thematic stations. DIZI joins the second most important segment of the television market—the movies and series stations—which has posted a 28 percent year-on-year audience increase, the second growth rate within all TV clusters in 2024. We are launching our strategic partnership on a TV market that has grown in both consolidated audience and advertising revenue.”
