PGA Tour & Twitter Reach Live-Streaming Agreement

January 7, 2019 Chelsea Regan

The PGA Tour has renewed and expanded its agreement with Twitter to include free global live streaming of PGA Tour Live.

Under the multiyear agreement, Twitter will freely distribute nearly 140 hours of live competition from PGA Tour Live across 28 tournaments during the 2018-2019 PGA Tour season. The first 60 to 90 minutes from the morning hours of all four rounds of PGA Tour Live’s OTT subscription window will stream on the social media platform. Twitter will begin live streaming at the Desert Classic in Palm Springs, California, on January 17. The four-round coverage will begin at the Farmers Insurance Open in San Diego and conclude in August at the PGA Tour Championship in Atlanta.

Available globally, the live coverage on Twitter can be found via @PGATOUR, with promotional support and additional content via @GOLFTV, the PGA Tour’s media partnership with Discovery Communications.

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Additionally, the PGA Tour is launching Fan Vote Fridays to give fans the chance to vote via Twitter to determine one of the two featured groups that will be showcased during Friday’s coverage for each tournament streamed on the platform. Each week, fans will also have pre-tournament access with live streams from the driving range.

“The evolution of our streaming partnership with Twitter over the past three years has led to extraordinary feedback from our fans globally,” said Rick Anderson, chief media officer for the PGA Tour. “We continue to reach an ever-growing young, diverse and loyal audience allowing us to expand and improve the product with live programming, real-time highlights and VOD content.”

Kay Madati, VP and global head of content partnerships at Twitter, added: “We’re thrilled to grow our lighthouse collaboration with the PGA Tour, bringing even more content to passionate golf fans around the globe. We saw tremendous excitement and growth in 2018 around golf conversation and sponsor enthusiasm for PGA Tour content on Twitter. This year, we will reach and continue to serve highly engaged golf fans every day throughout the PGA Tour season by pairing those conversations with live programming and real-time highlights, all in one place on our platform.”