Parks Associates: Prime Video Maintains Spot as Top U.S. SVOD

Parks Associates has released its updated list of the top ten U.S. subscription streaming video services, with Prime Video in the lead position ahead of Netflix.

The list is based on estimated numbers of subscribers through September 2024 from the firm’s Streaming Video Tracker.

The top two streaming leaders—Prime Video and Netflix—maintained their market position from 2023. The 2024 top ten list shows Disney+ taking the third position and pushing Hulu to fourth. Peacock broke into the top five for the first time, jumping ahead of Max (six) and Paramount+ (seven). YouTube Premium held onto its tenth position, with Apple TV+ at number eight and ESPN+ at number nine.

Parks Associates estimates that 88 percent of all households have a streaming service, and 42 percent are now using ad-based services, creating strong competition for subscription streaming services.

“Tracking the changes at the top of the market over the past five years reveals the extent of rebranding and consolidation shaping this market,” said Jennifer Kent, VP of research at Parks Associates. “Showtime, which was in the top 10 back in 2020 and 2021, no longer exists as a stand-alone SVOD service and is now a premium add-on tier for Paramount+. We expect to see more premium content used to differentiate subscription tiers or create content bundles, giving consumers choice in how to build their packages.”