MIPTV Spotlight: Zee Entertainment Enterprises

Deceptive Measures, Zee Entertainment Enterprises’ second African co-production, is set to be on offer at MIPTV this year.

An adaptation of the Indian series Pavitra Rishta, Deceptive Measures centers on a young middle-class girl who everyone depends on, yet no one seems to value.

The Relationship Conundrum (Guddan Tumse Na Ho Payega) is the story of 20-year-old Guddan, who after marrying a widower suddenly finds herself a mother-in-law to three older daughters.

Cosmic Connection (Tujhse Hai Raabta) chronicles the bittersweet relationship between a daughter and her stepmother, who are forced to live together after tragedy strikes the family.

“Given the intriguing storylines and high production values, we believe these programs will travel worldwide either in their original or adapted versions,” says Sunita Uchil, chief business officer of Global Content Hub by Zee.

“We are coming with our largest catalog ever, with over 260,000 programs in various genres, and also have a variety of formats to offer,” Uchil adds.