Zee Entertainment Enterprises’ digital platform ZEE5 has forged a strategic alliance with home digital entertainment service provider Zeasn, becoming available on millions of devices throughout Asia, the Middle East and Africa.
ZEE5 offers multi-genre and multilingual content in English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. The platform features on-demand content that includes movies and TV shows, music and health and lifestyle videos, along with a variety of originals. It also has a live-TV offering with 60-plus popular channels.
Over the next year, the ZEE5 app will be made available on all Zeasn-enabled devices, offering Whale Eco consumers access to ZEE5’s premium content.
Archana Anand, the chief business officer at ZEE5 Global, said: “Asia, Middle East and Africa are among the fastest-growing markets in the world for online entertainment content and are key markets for us, given the huge South Asian diaspora and the universal love for Bollywood content even among the locals there. By enabling over 2.5 million Zeasn users to access our unparalleled content library, this partnership further underscores our commitment to bring the best of language entertainment to viewers across devices of their choice.”
Jason He, the CEO of Zeasn, added: “Bollywood content has a large number of fans around the world and it is a very important part of the world’s cultural treasure. The strategic partnership will enable the consumers to enjoy wonderful Bollywood content efficiently on their smart TV devices…”