Festival FAST: TelevisaUnivision’s Jorge Balleste

On the second day of the Festival FAST, Jorge Balleste, VP of partnerships and acquisitions at TelevisaUnivision, sat down with Elizabeth Bowen-Tombari, editor of TV Latina, discussing the performance of the company’s FAST channels over the past year and the differentiating elements in TelevisaUnivision’s offering.

“The FAST channels continue to be a vital part of ViX,” Balleste stated in the interview, which you can watch in its entirety here. “We’ve seen strong performance, particularly with channels featuring live content, as news and sports are among the platform’s most popular offerings. However, we also provide a diverse array of content, including movies, telenovelas, comedies and titles from around the world. Our goal has been to create a wide-ranging yet targeted offering that resonates with our audience.”

Balleste also addressed the challenges faced by a growing service like ViX and its FAST channels. He shared insights into the strategies employed to boost viewer engagement and retention, as well as upcoming projects, partnerships and innovations planned for ViX’s FAST channels.

You can view the complete interview here.

To view all the interviews of TV Latina’s Festival FAST, please visit www.FestivalFAST.tv.