Bob Greenblatt to Lead WarnerMedia Entertainment

March 4, 2019 Kristin Brzoznowski

WarnerMedia has unveiled a new organizational model, with Bob Greenblatt to lead WarnerMedia Entertainment, which includes HBO, TNT, TBS and truTV, and the direct-to-consumer business.

Greenblatt, who was most recently chairman for NBC Entertainment, will take on the role as chairman of WarnerMedia Entertainment and direct-to-consumer.

Jeff Zucker becomes chairman of WarnerMedia News & Sports, including CNN Worldwide (CNN, CNN.com, CNN International, CNN en Español, HLN, Great Big Story), Turner Sports, Bleacher Report and the AT&T Regional Sports Networks. He will continue to lead CNN.

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Kevin Tsujihara continues as chairman and CEO at Warner Bros., with additional responsibilities, including a new global kids’ and young adults business. That business brings together the family, kids’ and animation efforts from across WarnerMedia, including Cartoon Network, Adult Swim and Boomerang. Additionally, Otter Media, Turner Classic Movies and all activities around licensed consumer products development for WarnerMedia properties will also reside here.

Gerhard Zeiler has been elevated from president of Turner International to WarnerMedia chief revenue officer. The company will consolidate all WarnerMedia affiliates and advertising sales groups under one unified structure, led by Zeiler.

“We have done an amazing job establishing our brands as leaders in the hearts and minds of consumers,” said WarnerMedia CEO John Stankey. “Adding Bob Greenblatt to the WarnerMedia family and expanding the leadership scope and responsibilities of Jeff, Kevin and Gerhard—who collectively have more than 80 years of global media experience and success—gives us the right management team to strategically position our leading portfolio of brands, world-class talent and rich library of intellectual property for future growth.”

Greenblatt said, “I’m honored to be joining WarnerMedia during such an exciting time for the company and the industry as a whole, and I look forward to working alongside the many talented executives and team members across the company. WarnerMedia is home to some of the world’s most innovative, creative and successful brands, and we’re in a unique position to foster even deeper connections with consumers. And it goes without saying I will always have a soft spot in my heart for HBO going back to the rewarding experience I had producing Alan Ball’s Six Feet Under.”