Banijay Iberia & LaLiga Launching Sports-Related Production Venture

Banijay Iberia and the football league LaLiga are joining forces to launch LaLiga Studios, a new sports-related content production company led by Chalo Bonifacino Cooke.

LaLiga Studios will produce audiovisual content for LaLiga, clubs, sponsors and broadcasters. It will also work with international platforms and brands in the development, production and distribution of entertainment, documentary, fiction and animation content.

Bonifacino Cooke has been appointed managing director and executive producer of LaLiga Studios and will oversee its international growth utilizing the footprint of both companies.

Pilar Blasco, CEO of Banijay Iberia, commented: “We are very proud to announce this partnership with LaLiga, a great generator of narratives around sport and its values. We are eager to use our experience in the production and creation of premium content to tell these stories with the highest quality standards, so they become known all over the world.”

Óscar Mayo, executive director of LaLiga, said: “We have ambitious plans for LaLiga Studios, including working with the best brands, so it was critical for us to have the perfect partner. Banijay Iberia’s track record of bringing premium quality viewing to the region gives LaLiga Studios the best possible start.”