Banijay Iberia, Mrs. Greenfilm Enter Sustainability Partnership


Banijay Iberia and Mrs. Greenfilm have inked an agreement to develop protocols, tools and new initiatives to drive sustainability in Iberian productions.

The education, trainings and meetings will work toward a more environmentally friendly audiovisual industry through Banijay Iberia’s labels, which encompass a raft of scripted and non-scripted production companies across Spain and Portugal.

Pilar Blasco, CEO of Banijay Iberia, said: “Aware of the impact productions have on our environment, today we take a decisive step in our commitment to developing a more sustainable content industry. Thanks to Mrs. Greenfilm’s guidance—with whom our teams have already collaborated on productions like Operación Triunfo—we will be better equipped to understand our impact and implement appropriate measures to reduce it.”

Ana Méndez Márquez, co-founder of Mrs. Greenfilm, added: “Sustainability in the content sector is here to stay. That’s why it’s important to see companies like Banijay Iberia embracing sustainability as part of its core business. We firmly believe initiatives like this are what our industry needs to achieve a true transition toward a greener economy.”