Australia’s Network 10 Appoints New Digital Commercial Director

July 31, 2019 Alison Skilton

Network 10 is continuing to invest in digital sales with the promotion of James Carr to digital commercial director.

Currently Network 10’s head of revenue and analytics, James will start his new role on August 1 and report to the company’s digital sales director, Sophie Hicks Lloyd. In his new position, James will lead Network 10’s drive to generate non-traditional and new revenue streams for its digital assets through partnerships and integrated commercial activities. He will also be responsible for all elements of the company’s digital sales operations, reporting and revenue-generating partnerships.

James has 30 years of sales experience in Australia and the U.K., including 20 years in advertising sales roles at News Corp Australia, The Daily Mail and Clear Channel International.

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In his previous role as head of revenue and analytics at Network 10, James was responsible for pricing inventory and yield management for the company. He joined the company after two and half years at Fairfax Media (now Nine Entertainment Co.), at which he served as pricing and inventory director.

Lloyd said: “Our digital assets have some serious momentum in market. 10 Play’s website has just refreshed, 10 Daily is continuing to break audience records, 10 Speaks is rolling out fresh, engaging content and we’re now live with our data segments. With our digital audiences growing at a remarkable rate, James’ appointment adds important experience and skill to the team as we look to take advantage of a huge number of digital commercial opportunities in market.”

Carr added: “We’re doing so many amazing things across our digital assets at 10, from digital exclusive content on 10 Play to new content on 10 Speaks as well as significant investments in our data capabilities.”

He continued, “There’s a lot of potential to elevate our digital commercial proposition in market and I’m excited to join Sophie in the digital sales team to unpack these opportunities and drive revenue across our digital portfolio.”