Hasbro has inked a multiyear deal with global fashion retailer Benetton Group for apparel and accessories featuring its brands, including My Little Pony and Transformers.
The first items are set to roll out later this year in United Colors of Benetton’s fall-winter 2018 line. The My Little Pony and Transformers collections will be available for infants and kids.
Fashions inspired by several Hasbro brands will continue to be part of Benetton’s spring-summer 2019 and beyond offerings. The Hasbro collection will be available for purchase online and at United Colors of Benetton’s 5,000 stores in 120 countries.
“Benetton is one of the best-known fashion companies in the world and we are thrilled to work with them to bring beloved Hasbro brands to even more fans everywhere,” said Katherine Buckland, the senior licensing director for Hasbro Consumer Products.