Mattel and Hasbro have entered into multiyear licensing agreements to create co-branded toys and games, including Monopoly: Barbie Edition, Transformers UNO and more.
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WildBrain CPLG has renewed its existing partnership to represent Hasbro and Entertainment One (eOne) properties in select markets and has added to the footprint Italy (Hasbro and eOne) and India (Hasbro only).
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Transformers: EarthSpark, introducing a new generation of Transformers, is set to debut exclusively on Paramount+ on November 11 in the U.S. and Canada.
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Hasbro and Sony Pictures Consumer Products have teamed up to create the Ecto-1 Ectotron, the first-ever Transformers-Ghostbusters collaborative figure.
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Hasbro has inked a multiyear deal with global fashion retailer Benetton Group for apparel and accessories featuring its brands, including My Little Pony and Transformers.
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