According to Digital TV Research, Europe will have 262 million TV subscriptions by the end of 2018, up from 205 million at the end of 2015.
The number of SVOD subs are expected to triple between 2015 and 2018 to 76 million, while traditional pay TV will only add 8 million subscribers to total 186 million. This takes SVOD’s share of the total from 13 percent to 29 percent between 2015 and 2018.
Western Europe is expected to see the most growth.
Simon Murray, principal analyst at Digital TV Research, said: “SVOD’s share of revenues will double over this period to 28 percent in 2018. Including AVOD, this translates to $14 billion; up from $6 billion in 2015. Pay-TV revenues will be flat at $36 billion. Therefore, total revenues will reach $50 billion in 2018; up by $7.7 billion on 2015.”