Banijay Group and Twitter are partnering up, in a collaboration that will provide targeted content opportunities for brands worldwide.
The pact will see the organizations work with brands worldwide to develop co-branded advertising efforts. Leveraging and commercializing Banijay Group’s existing properties on Twitter—among them, Survivor, Temptation Island, Fort Boyard, Crystal Maze and All Against 1—the partnership will enable brands to engage with appropriate content consumers in a “measurable manner.”
Jean-Patrick Cheylan, head of entertainment for EMEA at Twitter commented: “We are thrilled to collaborate with Banijay Group, as it reinforces our unique position on the video market: Twitter is what’s happening, and is the only platform for top global publishers to distribute, amplify and monetize their video content, in the simplest and fairest way.”
Lionel Abbo, global head of digital at Banijay Group, said: “As the content landscape and models continue to evolve, we must look at new and innovative ways to engage both audiences and consumers alike. Striking a partnership with Twitter now puts us in a perfect position to not only monetize our content but work with brands to enable them to connect with a wider, yet more targeted audience of consumers.”
Additionally, Banijay Group CEO Marco Bassetti has unveiled plans for a U.S. reboot of the Temptation Island format. The original version ran for three seasons on FOX, from 2001 to 2003.