Zoomin.TV Sets Up Studio to Create Longer-Form Content

AMSTERDAM: Zoomin.TV, which is part of MTG, has established a new studio division to create longer-form content intended for a global audience.

Zoomin Studios will be led by award-winning TV and digital producer and director Richard Chambers. The new unit will draw on Zoomin.TV’s worldwide network of Generation Z creatives to develop and co-produce formats and factual programming for linear TV channels as well as mobile and online platforms.

Zoomin.TV’s CEO, Jan Riemens, said: “Traditional broadcasters and advertisers are struggling to provide the right type of content to connect with a Generation Z audience which has been turning off linear TV channels. Our talent already has vast audience recognition and loyalty across the 25,000 YouTube channels we manage and Zoomin Studios will deliver this audience to TV platforms and brands. Creating Zoomin Studios makes the company ideally positioned to create a feedback loop between the broadcast and digital worlds and we are uniquely placed to monetize both.”

Chambers added: “We know ‘traditional’ TV is by no means dead and just how attractive it remains to YouTube stars and their fans. Our extensive knowledge of the content Gen Z both makes and consumes online, alongside the creative storytelling and high production values needed for long-form TV shows, gives Zoomin Studios a unique ability to source new talent, build an online fan base for them and now, working with co-production partners, develop formats to bring that ready-made talent and audience to linear TV audiences globally.”