Warner Bros. Discovery Taps MultiChoice Alum for Nordics

Warner Bros. Discovery Nordics has appointed Allan Sperling as the new group VP of programming, networks and streaming for the Nordic region.

Effective December 2, Sperling will be based out of Stockholm and oversee strategic program planning and operations for the company’s channel portfolios across Norway, Sweden, Denmark and Finland. Sperling will be instrumental in shaping the vision and strategic direction for Warner Bros. Discovery’s Nordic channels and platforms. His responsibilities will include leading the development of local Nordic productions for Max, aiming to enhance and tailor the content offering specifically for the Nordic audiences.

Before joining Warner Bros. Discovery, Sperling held pivotal positions at MultiChoice Group and Showmax in South Africa, as well as Viacom International in London and Amsterdam.

Christina Sulebakk, executive VP, managing director of WBD Nordics, said: “We are thrilled to have Allan joining our team at Warner Bros. Discovery. His profound expertise and international leadership experience will be invaluable assets as we continue to drive growth and innovation across our Nordic operations. Allan’s strategic vision for our channels, coupled with his plans to spearhead local production efforts for Max, will undoubtedly lead our business to new heights in this dynamic media landscape.”

Sperling commented: “I am excited to join Warner Bros. Discovery and contribute to its prestigious legacy by delivering exceptional content and innovative programming that resonates with our Nordic audiences. I look forward to collaborating with the talented teams across the region and building on the company’s success while enhancing our local production capabilities to better serve our viewers.”