Viaplay and TV 2 Norway in Football Rights Pact

Viaplay and TV 2 in Norway are partnering to increase the reach of a range of football events.

The partnership will bring football rights held by both companies to Viaplay and TV 2 Play, including fixtures from LaLiga, Bundesliga, Ligue 1, the FA Cup, Carabao Cup, Toppserien, the UEFA Europa League and the UEFA Conference League. More than 3,000 football matches per year will be made more widely accessible to a broader audience across Norway.

“For us as a Norwegian public broadcaster to remain competitive in the future, collaboration with other broadcasters is essential,” said Olav T. Sandnes, CEO of TV 2. We were very pleased with the agreement we reached with Viaplay earlier this year on sharing winter sports and handball rights. This new collaboration on selected football rights is a natural continuation of that.”

“This partnership is primarily about giving audiences easier access to even more football content,” noted Kenneth Andresen, CEO of Viaplay Group Norway. “By pooling rights across our platforms, we offer our shared viewers access to a wide range of top-tier European football. We already collaborate in several other rights areas, and this agreement further strengthens the total offering for football fans,”

Viaplay will launch its new football package in August, with TV 2 to follow later in the autumn.