ViacomCBS Networks International to Combine Australian Sales Teams

ViacomCBS Networks International is set to merge its Australian sales teams, including Network 10 and the company’s subscription brands MTV, MTV Dance, MTV Music, Nickelodeon, Nick Jr. and their related digital and event properties.

Network 10, ViacomCBS’ subscription brands and Foxtel Media will work together in the coming months on a transition plan, and business will continue as usual until mid-April when the merger takes effect. The merged sales team will be led by Rod Prosser, who becomes chief sales officer for Network 10 and ViacomCBS. ViacomCBS’ executive VP for Australia and New Zealand, Paul Anderson, will also spearhead the effort.

The merger of the two sales teams will see the existing advertising representation partnership between Foxtel Media and the ViacomCBS subscription channels end. ViacomCBS’ senior director for ad sales and brand partnerships for Australia and New Zealand, Vanessa Winley, will report to Prosser, joining his leadership team.

Anderson, said: “Today’s announcement is a great step in realizing the benefits of merging the ViacomCBS businesses in Australia and New Zealand.

“By aligning the sales strategy across our free-to-air and subscription TV brands, we are in the best possible position to monetize the power of our great assets.”

Prosser added: “The ViacomCBS subscription brands including MTV, Nickelodeon and Nick Jr., have incredibly strong, young and loyal audiences. When you combine these brands with the strengths of Network 10’s brands and platforms, the collective offering will engage every age and every stage under 50.

“Together, we have brands, shows and events that share a sense of irreverence, a passion to immerse, inspire and engage through moments that define popular culture.”