Tags ViacomCBS
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Streaming Surpasses Cable in U.S. Viewing Share
For the first time, streaming usage surpassed that of cable in the U.S., per Nielsen, representing 34.8 percent of TV consumption in July, with cable at 34.4 percent.
Tags ViacomCBS
For the first time, streaming usage surpassed that of cable in the U.S., per Nielsen, representing 34.8 percent of TV consumption in July, with cable at 34.4 percent.