Kay Madati, the global VP and head of content partnerships at Twitter, talks to World Screen about the social media giant’s video strategy as the platform seeks to help partners tell compelling stories for a mobile-first audience.
Twitter is not just a platform for communicating in 280 characters or less. That’s the message that Madati has been relaying since he arrived at the company in 2017. The former BET executive has been busy aligning with companies across the globe for video content on the platform, including announcing a raft of deals in Asia with the likes of Shah Rukh Khan’s Red Chillies Entertainment and FOX Sports Asia.
