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FOX Sports, Twitter Expand Collab for 2019 Women’s World Cup


FOX Sports and Twitter, following a successful collaboration during the 2018 FIFA World Cup, are teaming up again for the 2019 FIFA Women’s World Cup that will be taking place in France this summer.

Through the partnership, FOX Sport’s FIFA Women’s World Cup NOW show that will air live from Paris every matchday will broadcast exclusively on Twitter in the U.S. The show will feature FOX Sports’ roster of experts and personalities and include highlights and fan interaction. During live matches, FOX Sports’ Twitter feeds will post every tournament goal shortly after they’re scored. New to this year’s agreement, pre-tournament content will provide access to the U.S. Women’s National Team’s SheBelieves Cup journey in March.

“As the leader in live sports, FOX Sports will be bringing fans the seminal event of the summer—Team USA’s attempt to become back-to-back FIFA Women’s World Cup champions,” said David Katz, executive VP of digital for FOX Sports. “After an amazing 2018 World Cup with Twitter that exceeded expectations, we are thrilled to expand our partnership to bring soccer fans closer to the storylines and personalities that will captivate them.”

“We are excited to partner again with FOX Sports to bring the very best premium content from the FIFA Women’s World Cup France 2019 and the U.S. Women’s National Team to Twitter alongside the passionate soccer conversation,” said Kay Madati, VP and global head of content partnerships at Twitter. “After last summer’s successful Twitter/FOX Sports programming collaboration, this expanded effort will bring our engaged audience even closer to the action and top stories from this seminal event in France.”

About Chelsea Regan

Chelsea Regan is the associate editor of World Screen. She can be reached at cregan@worldscreen.com.


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