Vimeo Names CEO

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Vimeo has promoted Anjali Sud, previously general manager and senior VP of its creator business, to the post of CEO.

Sud will oversee strategy and operations for the ad-free open video platform. She takes over from interim CEO Joey Levin, who remains CEO of parent company IAC.

“Vimeo is entering an exciting chapter with a renewed focus on the core value that makes our brand special and beloved around the globe—being the number one platform to empower video creators,” said Sud. “With a world-class brand, exceptional product and thriving community, we are uniquely positioned to define new standards of storytelling and lead the $10 billion video creator market.”

Sud joined Vimeo in 2014 to lead marketing, being promoted to general manager and senior VP in 2016. She previously held positions in e-commerce and media at Amazon and Time Warner.

“Having spent the last year inside the business working closely with Anjali and the team at Vimeo, Anjali has stood out as a leader: she’s creative, confident, aggressive, and always thinks of our users first,” said Levin, CEO of IAC. “She’s a natural leader, and I expect she will build a very big business at Vimeo.”