Twofour America, ITV America Ink Co-Production Pact


Twofour America has entered into a production partnership with ITV America that will see its future series co-produced by ITV Creative and also brings the format Change Your Tune to the U.S.

ITV Creative is the in-house production infrastructure of ITV America. Twofour’s newest format, Change Your Tune, is now in development with ITV America for the U.S. market, following Twofour’s recent sale of the music-competition series to U.K. broadcaster ITV.

Melanie Leach, the chief executive of Twofour Group, said, “Twofour has a reputation for delivering groundbreaking international formats, including the forthcoming This Time Next Year for Lifetime, which is currently the fastest-selling new format in the world. Since joining the ITV family, Twofour has already co-produced a number of hit Twofour shows with them including Edge of Alaska (Discovery) and A Night with My Ex (Bravo). We’re looking forward to building on that relationship and bringing Change Your Tune and a number of other exciting new U.K. formats to the U.S. market together.”

David Eilenberg, the president of ITV Entertainment, added, “We’re proud to have built in ITV America a home for many of the world’s most innovative producers and, through ITV Creative, to provide the resources that help them do what they do best—create formats that resonate in the U.S. and around the world. Working closely with Melanie and Andrew [Mackenzie, CCO] at Twofour America, we look forward to a great collaboration and to producing compelling content for the U.S. marketplace across genres and platforms.”