Adam Sher Named President of ITV America


A number of promotions have been made within ITV America, where Adam Sher has been upped to the role of president.

Sher, who previously was chief creative officer at ITV America, will now have responsibility for all development, production and operations across the company’s production labels. He also oversees the company’s talent production deals and partnerships.

David Eilenberg becomes ITV America’s new chief creative officer. He has been serving as president of the U.S. production label ITV Entertainment. In his new post, Eilenberg will guide the company’s creative strategy, leveraging IP and identifying and managing emerging cable, broadcast and digital platform growth opportunities across the group.

Both report to David George, who was recently elevated to CEO of ITV America.

Longtime ITV America executive Heath Banks, formerly chief operating officer at ITV Creative, has been upped to executive VP of operations. Banks will have oversight of all production management, finance and business operations for all ITV America production labels.

Danielle Bibbo, formerly the senior VP of production for ITV Creative, also has been elevated to executive VP of business development at ITV America. She will spearhead strategic initiatives for production across the group, including corporate partnerships, co-productions, and creating and mining new business models for production.

Banks and Bibbo will continue working closely with ITV America COO Chris Valentini.

George said, “The talent, work ethic and collaborative culture at ITV America have propelled the company’s growth and success over the last several years—which is especially significant during a time of such change and disruption in our industry. Both Adam Sher and David Eilenberg have consistently outperformed expectations at every level: from smart strategies and deal-making to a talent-first approach to creative and flawless execution. I am enormously confident and eager to continue to work with both Adam and David as they step into their well-deserved roles as president and CCO, respectively. I am also thrilled to promote Heath Banks and Danielle Bibbo whose stellar work on the production, operations and business development fronts affords ITV America the luxury of creative risk-taking and other big swings that help us remain at the top of our game. All of us at ITV America congratulate Adam, David, Heath and Danielle; we could not be more excited for this new chapter at our company, and in our business.”