TV Everywhere Usage Reaches 40% Among U.S. Pay-TV Customers

DALLAS: Usage of authenticated video viewing, or TV Everywhere, reached 40 percent of U.S. pay-TV consumers in 2015, up from 22 percent in 2013, according to Parks Associates.

The Entertainment Habits on Connected CE Devices report shows the percentage of respondents watching authenticated video at least once a month is 23 percent, which both broadens and deepens the online video audience for pay-TV providers.

“Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV Everywhere services in the digital entertainment household,” said Glenn Hower, research analyst at Parks Associates. “As usage increases, service providers and content companies alike will need to expand their big data capabilities, allowing them to create even more personalized services for their subscribers and viewers.”