The NFL Extends Its Partnership with Snapchat


LOS ANGELES: The National Football League (NFL) and Snapchat have extended their partnership, with the NFL becoming the first sports league to have a presence on the social media service’s Discover platform.

Programmed by NFL Media, the Discover content will give fans around the globe on Snapchat the latest headlines and topics, trends and inside-access videos. Additionally, Snapchat Live Stories will be produced for every NFL game during the season, including the Super Bowl, enabling millions of fans to engage with uniquely packaged NFL-centric video and photo content through Snapchat. Additional Live Stories will be produced for major NFL events such as the NFL Scouting Combine and the NFL Draft.

The partnership extension follows the NFL’s collaboration with Snapchat during the 2015 season, in which more than 70 million people around the world viewed Snapchat’s Live Stories surrounding NFL games and events.

“We’re excited to expand our partnership with Snapchat, delivering compelling NFL content to a platform where millions of our fans around the world interact on a daily basis,” said Blake Stuchin, the director of digital media business development for the NFL. “The launch of the NFL on Discover will provide a key touch point to follow story lines throughout the week, and the expansion of Live Stories will provide fans with a unique perspective of the excitement in and around our stadiums at every game all season long.”

“The NFL has been a tremendous partner over the last year and a half as we’ve worked to expand our premium sports coverage,” said Ben Schwerin, the head of partnerships for Snapchat. “We’re thrilled to be bringing even more NFL content to Snapchatters and brand partners alike throughout the year.”