TVUSA
Nielsen’s The Gauge: Streaming Held One-Third of U.S. TV Usage in May
According to Nielsen's May 2023 report of The Gauge, streaming accounted for 36.4 percent of time spent watching TV in the U.S. last month.
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Streaming Usage Hits New High in the U.S.
Streaming continues to outpace broadcast and cable usage in the U.S., taking a 36.9 percent share of viewing time in September, per Nielsen.
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Streaming Hits Monthly Record in the U.S.
More than a third of time spent on television by American viewers was on streaming platforms in June, per new Nielsen data.
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Nielsen: U.S. Streaming Time Edges Past Broadcast Viewing
In May, U.S. consumers spent 26 percent of their viewing time on streaming platforms, just ahead of the 25 percent on broadcast but behind the 39 percent spent on cable, according to new numbers from Nielsen.
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