Tag: The Gauge

According to Nielsen's May 2023 report of The Gauge, streaming accounted for 36.4 percent of time spent watching TV in the U.S. last month.

Streaming continues to outpace broadcast and cable usage in the U.S., taking a 36.9 percent share of viewing time in September, per Nielsen.

More than a third of time spent on television by American viewers was on streaming platforms in June, per new Nielsen data.

In May, U.S. consumers spent 26 percent of their viewing time on streaming platforms, just ahead of the 25 percent on broadcast but behind the 39 percent spent on cable, according to new numbers from Nielsen.