Tag: Standard Media Index

According to Standard Media Index (SMI), the advertising market in the U.S. grew 3.8 percent in 2017, led by digital, which saw an 11.9-percent increase.

U.S. television advertising revenue took a hit last month, impacted by weak ratings for NFL football, coupled with having four fewer games in November, according to Standard Media Index (SMI).

The U.S. television sector saw a 1 percent increase in ad spending in January, according to Standard Media Index’s (SMI) latest data, with broadcast networks showing a 9 percent gain. Broadcast ad revenues were driven by healthy network ratings in January, which included the rebooted classic of The X-Files and bumper audiences for football.