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Tag: ratings

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Nielsen Total Audience Report Shows Drop in Live TV Viewing

December 11, 2015

NEW YORK: Live TV viewing per day for U.S. adults is averaging 4 hours and 7 minutes, down 2 percent from a year ago, according to Nielsen’s Q3 Total Audience Report. The average for DVR/time-shifted TV is 48 minutes per day, which is relatively consistent with years past (48 minutes …