Tag: Frank N. Magid Associates

The new Magid Media Futures survey reports that 42 percent of American consumers between the ages of 8 and 64 are very or somewhat interested in VR content, from movies and TV shows to gaming and travel experiences. At the other end of the spectrum, 24 percent of those surveyed reported having no interest at all in VR.

A new study finds that nearly three-fourths of U.S. online consumers have internet-connected televisions and that the majority of TV-screen streamers actually prefer a paid model for their TV show and movie viewing.